Bitmain Slashes Bitcoin ASIC Prices as Weak Hashprice Pressures Hardware Market
Bitmain is accelerating price cuts across both legacy and current-generation bitcoin mining hardware, according to recent social media promotions and internal price lists sent to customers.
In late December, Bitmain promoted package deals and discounted factory pricing that put several S19- and S21-series miners at levels that would have been considered distressed pricing earlier this cycle.
On Dec. 23, the company advertised a bundled sale for four S19 XP+ Hydro units paired with an ANTRACK V2 container, implying a unit price of roughly $4/TH/s for the 19 J/TH model. Shipping for that batch is scheduled to begin in January 2026.
The discount followed a November auction-style sale for the air-cooled S19k Pro, a 23 J/TH machine, which opened with a starting bid of $5.5 per terahash. Buyers were allowed to name their own price, with final transaction prices determined after the bidding window closed. Deliveries for those units are slated for December 2025.
Internal factory price lists shared with customers in an email seen by TheEnergyMag show the discounts extend beyond isolated promotions. As of Dec. 22, Bitmain was quoting prices as low as $3/TH/s for S19e XP Hydro and 3U S19 XP Hydro units, and $4/TH/s for S19 XP+ Hydro machines.
Even newer-generation hardware has seen meaningful reductions, with S21 Immersion units priced around $7/TH/s and S21+ Hydro machines offered at roughly $8/TH/s before coupons. The email included an updated factory price list and emphasized availability heading into year-end.
In parallel, the manufacturer has been marketing hosting options alongside hardware sales. Hosting rates shared with customers show power prices generally ranging between 5.5 cents and 7 cents per kilowatt-hour across locations, including the U.S, Kazakhstan, Brazil, Paraguay and Ethiopia, with an additional 0.3 cent management fee. The bundled approach suggests Bitmain is leaning more heavily on integrated sales and hosting to move inventory.
The pricing reflects mounting pressure in the mining sector as network hashrate remains near record levels while bitcoin prices have pulled back, keeping hashprice close to multi-year lows. That environment has squeezed miner margins and softened demand for new equipment, particularly for less efficient models, while increasing competition among ASIC manufacturers and secondary-market sellers.
Bitmain has not publicly commented on how long the discounts will last, but the breadth of the price cuts suggests the company is prioritizing inventory turnover as mining economics remain strained.
